Latrato
- Primary work
- The JOJOLands
- Occupation
- HOWLER Company Founder↗
His first name is unknown, with Latrato being his surname. However, his family name was changed to Howler (ハウラー, Haurā) when the United States annexed Hawaii.
Latrato is the founder of HOWLER Company, which was initially established as "HOWLER Farms" when he discovered the underground waterways on the northern slopes of Hualalai. He is also the seventh generation ancestor of Hacca Howler, who is the eighth and current head of his company.

Image attribution details
Latrato. Source illustration via JoJoWiki; copyright remains with the original rights holders.
Image via JoJoWiki. Original franchise/production rights holders retain copyright; the wiki text CC BY-SA license does not license this image.
Original image ↗ · Archived image ↗01Basic information
02Appearance
Latrato is a man with long, dark hair styled in a slick, wavy, swept-back manner. He has a slightly muscular build, a wide nose, and a light mustache.↗
When he first arrived at Hawaii, he wore a sailor hat, hoodie, and pants with rolled up cuffs. Later, he is shown with a long sleeve shirt. In another appearance, he wears a wide-brimmed hat. In another photo, he wears a beanie and his sideburns resemble a lightning strike.↗↗↗
03Personality
Latrato is an adaptable and persevering individual. After surviving a shipwreck, he quickly integrates with his new environment, falling in love with a local woman and earning the approval of the Hawaiian royal family to start a farm on their land.↗
He is also resourceful and intuitive in regards to working with land. Instead of building vertical wells, he deduces there must be rain water accumulating in the gaps between the volcanic rocks. Accordingly, he devises a strategy to dig tunnels horizontally into the slope of the mountain instead.↗↗
04Story
SPOILERS
Latrato was born in Italy in the 1800s, where he was a sailor. In 1843, he was involved in a shipwreck and washed ashore in the Waipio Valley on the island of Hawaii. He was aided by a local island woman, with whom he eventually fell in love with and married.↗
Latrato managed to secure the trust and approval of the Hawaiian royal family. With their permission, he settled on the northern slope of Hualalai, a region known for its harsh, arid conditions. Despite the formidable challenges of farming on volcanic rock and the lack of surface water due to the permeable volcanic soil, Latrato innovated. He believed that beneath the volcanic surface, there were pockets of rainwater trapped between the rock.↗↗
When a lightning strike pierced the earth, Latrato dug where fulgurites were formed and found a Lava Rock, leading to him obtaining an even greater fortune for his family. Latrato made a crucifix out of a fulgurite and kept it in his family's chapel along with a diary containing a cryptic message on how to find new Lava Rocks. He stored the Lava Rock in a treasure chest alongside valuable items, which was passed down to his descendants.↗↗↗
As Hawaii became part of the United States, Latrato's family name was changed from 'Latrato' to 'Howler,' reflecting the English translation of the Italian word for "howl."↗
Latrato's legacy lived on through the subsequent generations of his family. His descendants continued to build his farm, developing it into a water resource and water-power generation infrastructure company in the 1960s. They expanded their business into port rights, transportation, and even the arms industry, eventually having assets worth $50 billion.↗↗
06Relationships
| Character | Relationship | Notes |
|---|---|---|
| Hacca's Grandfather | 5th Generation Descendant | ↗ |
| Hacca Howler | 7th Generation Descendant | ↗ |
07Sources & attribution
- Latrato
08More profiles to explore
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